Curriculum Vitae (PDF)
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Contact:
joonhyuk.yang [at] nd.edu

Joonhyuk Yang Hello and welcome!

I am an assistant professor of marketing at the Mendoza College of Business, University of Notre Dame. My research interests are at the intersection of marketing and technology. I currently focus on managerial and policy questions related to consumer credit, platforms, and advertising.

Publications
  • Digitization and Flexibility: Evidence from the South Korean Movie Market
    with Eric Anderson and Brett Gordon
    Marketing Science, 2021
  • Commercial Success through Commercials? Advertising and Pay-TV Operators
    with Jung Youn Lee and Pradeep Chintagunta
    Journal of Marketing Research, 2021
  • High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
    with Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
    Journal of Marketing Research, 2022
  • Advertising as Information for Ranking E-Commerce Search Listings
    with Navdeep Sahni, Harikesh Nair and Xi Xiong
    Marketing Science, 2024
  • Properties of Alternative Data for Fairer Credit Risk Predictions
    with Jung Youn Lee
    Journal of Data-centric Machine Learning Research, 2024
  • Using Grocery Data for Credit Decisions
    with Jung Youn Lee and Eric Anderson
    Management Science, 2025
Working papers
  • Wearing Both Hats: Dual Roles as a Signaling Mechanism in Crowdfunding Platforms
    with Esther Kim, Helen Chun and Sunghan Ryu
  • Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru
    with Jung Youn Lee and Eric Anderson
  • Does Ad Transparency Work? Evidence from Video Ads
    with Anuj Kapoor, Arjit Sachdeva and Amitt Sharma